When Jordan was awarded a round of the FIA World Rally Championship it was an announcement that had been 50 years in the making. The eyes of the world will switch to Jordan from April 24-27 when the Kingdom hosts not only its biggest ever sporting and social event, but one of the highest profile extravaganzas the Arab world has ever seen.

Along with the massive media interest comes an incredible opportunity to break into the increasingly profitable Middle East markets.

The Jordan Rally will not only reach 200 million Arab consumers, it will reach households across the world with the expected television viewership to top one billion.

Supported up by intensive local, regional and international public relations and marketing campaigns, the 2008 Jordan Rally will capture the imagination of a global audience who will discover that Jordan is the gateway to a new and progressive Middle East.
The 2007 Jordan Rally was one of the most intensely covered sporting events ever staged in the Arab World.

Jordan’s decision to push ahead with its FIA WRC dream sparked a mass media frenzy never before seen for a sporting event in the region. The facts were astonishing:

• Over 200 media accredited from 26 countries

• Media representation from every GCC and Levant country

• 19 television crews from 11 countries

• Journalists and photographers from UK, Ireland, Germany, Australia, South Africa, Cyprus, Hungary, France, Japan and Spain

• Eurosport (200 million viewers) and Africa’s Super Sport channel (150 million viewers)

• 12-minute programme shown on FIA WRC programme reaching 196 countries and 75 million rally fans

• 40-minute special feature shown on Sky Sports (Europe)

• Blanket regional coverage on Al Jazeera, Future, LBC, Dubai Sports, MBC, Al Arabia, Kuwait Television, Qatar Television, Saudi TV.

• Highlights packages distributed globally through Reuters and SNTV and shown on BBC World and CNN

• Highlight packages also shown on Ab Moteures (France), TV Teleports ( Spain), Balkan TV (Bulgaria), Urheilukanava (Finland), Champions (Belgium/France)

Coverage like this ensured that the Jordan Rally and its partners enjoyed international media worth over 100 million USD in equivalent advertising value.

With such extensive media coverage guaranteed again for 2008 – the debut WRC year - the Jordan Rally provides potential sponsors with an unrivalled marketing opportunity. Equally. the Jordan Rally can only achieve its true potential by working hand in hand with partners looking to benefit from being associated with this world class event.

The Jordan Rally is typified by values such as, professionalism, dynamism, safety, innovation and unlimited ambition, sponsors that share these values should seriously consider this business opportunity – a global shop window.

Quotes

His Majesty King Abdullah II Motor Sports has been playing a major role in Jordanian society for the past 50 years, and we are certainly proud of our rallying history. As a country, we stand committed to the FIA in delivering a world class rally when we welcome the FIA World Rally Championship in 2008.

His Royal Highness Prince Feisal Al Hussein The 2008 Jordan Rally will be watched by a massive global television audience as we welcome the FIA World Rally Championship for the first time. Our dream has captured the imagination of the Kingdom and it is important to show the world in 2008 that the FIA WRC is here to stay. This requires a massive team effort from both public and private sectors to unite behind a national initiative that will showcase Jordan to the world like never before. Your potential partnership is an integral part of this sporting event that will expose and promote your company locally, regionally, and internationally. JMS will follow up on your interest by calling you to schedule a meeting. Alternatively, you may also call our sponsorship coordinator at +962 6 5850626 for any further information that you might need.